If Your Ghostwriter Doesn't Have These SEO Skills, Forget It

Without these very important SEO skills, it is impossible for any ghostwriter to be successful in their work and your articles promotion campaign will just be a waste of time and money. That is the blunt truth.

Folks who try out articles promotion and then say that it didn't work and go ahead to claim that it never works; most probably employed the services of a ghostwriter who did not have enough SEO skills and therefore did not know exactly what they were doing. Blindly posting articles all over the place just doesn't work.

Amongst the really important things that a ghostwriter must understand is the impact of duplicate content on everything that they do. In fact this is one of the reasons why it is NOT advisable to post the same article in two different article directories. What I usually do is to re-write the article and change the headlines as well as a couple of paragraphs for maximum effect. More details on duplicate content can be found in another article I have written on the subject. But for now always bear in mind that ignoring duplicate content issues will spell ddom for your article marketing campaign.

Another key skill that a ghostwriter must have is an understanding of what the Google page rank system is all about and more so its' relationship to links and the inevitable impact it ultimately has on search engine positioning.

The best, most useful article in the world is useless if nobody reads it and the way to get articles seen and read is to use the right keywords and then somehow get links to it from sites with a high Google page rank. (other ghostwriter tips)